挂羊头卖狗肉
Monday, 29 November, 2004
General | 笔者: Twinsmom
Recently saw a advertorial of the leading England baby product brand Avent, they are selling the breastfeeding garget–breast pump, breast pad, steriliser, milk/food warmer etc. And thanks for 5xmom pointing it out about their another advertisement kind of put the mother off from breastfeeding.
How many mother can afford all this garget? the breast pump alone RM200++, even though it claim that it is a “award” winning product, but not every mom willing to pay for it. Yes, one might say that invest one now save the formula money in the future, but how many for those new mother can think about this far? this kind of advertisement will mislead them to believe breastfeeding is a very difficult task, especially when go back to work after confinement, unless they arm themselve with some garget like this, then they will have the smooth brestfeed journey, otherwise go back to work mean stop breastfeeding.
This is kind of like a camouflage–spend million on the breast pump promote to establish their breastfeed friendly image, but it actually target selling the bottle underneath, and I bet their best selling item is the bottle instaed of the breast pump.
I used the breast pump before, but it can never compare with cap tangan(thanks to 5xmom come out with this brand name), cap tangan convenience(no need to sterillise the parts, can express anytime), faster, and zero cost.
It gave me a kind of feeling like Chinese said–”hanging sheep head, selling dog meat.”